Experienced Drug Attorneys ~ S, B, & D

We are working with Kristine Kraft of Schlichter, Bogard, and Denton on a campaign called “About Yaz”.

It seems Yaz and Yasmin birth control, and the generic version, Ocella, cause side effects that may harm users of these drugs.

We helped S,B&D create a campaign around the domain name “AboutYaz.com”.  This campaign includes commercials, Google AdWords, and AdSense advertising.

Twitter will also play a role in this campaign. We’ve seen much activity around this product on blogs and sites where users are sharing stories and information.

Yaz / Yasmin Side Effects

If you or someone you love has taken Yaz or Yasmin, and suffered blood clots, stroke, or heart attack, then you may me entitled to damages. Call or visit aboutyaz.com for more information, or to get a free case evaluation.

Let them rot slowly in their bed. A bed made with sheets of saccharine induced intellectual numbness, a comforter of capitalistic compromise, and voluminous pillows stuffed with special interests and a tag. “Do not remove by penalty of original thought.”

“Oh, no! Where will we advertise using video?”, you ask?

There is a democratization of media taking place under your feet and nose. Print, audio, “TV” (dont get used to the term for much longer), and online media distribution is falling into the hands of small business, individuals, and organizations.

Rupert Murdoch is smart. And not just about “The Simpsons”. But you no longer need to have Murdochs’ capital to publish and distribute a book, magazine, “TV” or web show. And even Rupert better get used to the idea that in some respects, a hit like “The Simpsons” becomes less and less likely everyday.

Enter the idea of “the long tail”.

Yup, “the long tail”. The concept is pretty well known amongst business readers. For a great primer on it CLICK LONG TAIL.

You can take your Facebook, Twitter, blog, small business website, YouTube, Vimeo, content syndication, and in a short time develop a small targeted following. Buy that book and read it. Chris Anderson is telling it like it is.

If I get it, I think Chris Anderson wants you to start filming a TV show about your business. And then, he wants you to twitter about it.

These technologies are part of a revolution in media………..
Democratization of publishing!

Services for content creation and distribution leverage the internet as a cost effective publishing platform. The web is wildly flexible in the ability to distribute all types of media.

You have as much right to produce and manipulate the distribution of information as Pfizer, ABC, or the Florida Orange Growers Association. Media distribution is trending to the niche. So regardless of your goals you should at least consider serving a specific audience with specific (very) content. (text, video, podcasts, local TV,web)

It is very inexpensive to mount a guerrilla budget multimedia campaign across multiple channels. At least when compared to traditional advertising/PR/marketing communications costs.

Print media is getting its’ ass kicked, and network TV is dying a slow and deservedly painful death. Perhaps it is karma for the pollution of intelligence caused by saccharine programming. The exciting part of the story is that this time it is the little guy who gets to play vulture and get fat tearing these rotting monoliths to shreds.

There are too many holes in the Dike of Demand for big media to plug without re engineering of their production and distribution methodology.

The fractionalization of media opens the door for anyone who can identify a need for content in a niche. Now is an opportune time for different thinking about how to use them. Have they not used us long enough?

Did you know that you can place commercials on national TV targeting specific times of day, specific networks, and specific programs?

Did you know that you can do this at a discount without bowing to flailing and failing media conglomerates?

Get your message out

BOOKS

Fractionalization of media:

-Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
by Chris Anderson

Internet for business:

-The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle

My god that must be embarrassing to whoever is running this product at Microsoft.

From a practical point of view, my SEO clientele is primarily B2B and focuses very little effort beyond Google.  Particularly if you market a product or service that targets a savvier, or more educated audience.

Google is running away with search.

Theory: The only people who use MSN/Microsoft Live are secretaries and gatekeepers who never learned how to change the IE homepage when they got their computer at work.  This is a marketing problem based in past performance of MSN and the fact that Google simply works.

Argue? Any takers?

Our platform is your “soapbox and megaphone” to get the most important messages out on behalf of your business or organization.

Create original content, and depending upon your best audience we can create some syndication and push your website posts out to Facebook, LinkedIn, and other social networking audiences.

Enter WaxPolitical.com

WaxPolitical offers easily managed candidate/politician/representative websites at a very tolerable cost of implementation.  More important is the monthly cost that pays for ongoing tender loving care from the support team. It is extremely important that you are able to add a new page or post to your website in 5 or 10 minutes and get back to the business at hand.

If you know a politician who is seated, or currently running for election, help them find a soapbox and megaphone of their own. We’d love to give them a bigger and better web presence.

Click to view Candidate Website Demo

Get your message out

We rely on our online quick start to get clients up in record time.  The 3, 5, and 7 page website packages are facilitated by providing a specific format of basic information.

Keeping the process “small and simple” allows for quick site launches, and the site tools allow for additional content to be added at anytime.

Slick, Quick, Professional Websites

Click here to take advantage of the BNI member offer. (come back 1/25/2009 to redeem discount offer)

Leveraging BNI and the internet is like leveraging peanut butter and jelly. Just makes sense.
Offer is limited to the first 30 BNI member/chapter offers redeemed. If your BNI group has a website designer on the official roster they will receive a commission on every setup. They will also be provided an enhanced level of transparency related to the marketing and fulfillment of our services. This includes webTV shows, tutorials, tips & tricks, and wildly intelligent editorial by our own, ahem, “brain trust”.

48HourWeb is lovingly affiliated with the North Bergen, NJ, Infinity Chapter of BNI

The North Bergen Chapter is looking for a Printer to whom they have business to refer.  If interested goto www.infinitybni.com

Visit HobokenMortgageNews to see how Tim has created his own news empire.